Marketing strategy for proton cars

With the introduction of the Gen 2 and not withdrawing the Wira compounded further the problem. A strategy that does a good job of targeting a market segment delivers more value to the consumer, establishes a stronger position against competitors, has more compelling communications and has a higher probability of keeping its customers.

Through the alliances, the company should be able to develop better model vehicles and earn a better market share. These are all questions that a marketer must answer to have a successful positioning strategy. A balance score card dimensions for the firm and for each customer segment tier were identified that will allow Proton to monitor and analyze its current executions of customer targeting as well as innovative strategies which represent different changes of key cost drivers of the financial perspective, operational effectiveness, technology as well as customer perspective Core.

Find out why by reading this white paper authored by Sequent Partners and fueled by MMA case studies. On the other hand, due to the strong support of the government, as well as the strong position of the company in the market, it can be said that the company failed to focus on the most important aspect of a company in order to maintain competitive advantage, and that is innovation.

Some of you may recall our last article, Proton Overseaswhich was surprisingly well received, achieving over 3, hits in just 3 days. Since acquiring the Proton stake, Geely has acted to instil confidence in Proton.

Proton cars: Wikis

After all, they only wanted Lotus in the first place. In order to maintain the process of engineering and designing passenger cars which will suit the taste and preferences of the customers this is affected by different demographics, economics and social factors.

Due to popular demand, I hereby present Perodua Overseas, essentially a Perodua version of our previous article.

This is because of the fact that the best way to attract, satisfy and retain customers is through the inherent characteristics of the product itself. Figure 1 shows the industry analysis of the automotive industry in general. The company and its employees will strive to become the number one car manufacturer on the globe and will be able to directly compete with companies such as Volvo and other companies that have a global presence.

This is affected by the high role of quality and service in the industry, because the industry is directly connected to safety and quality of life of the customers. However, the company is not successful here and sales are extremely low if compared to rival brands such as Hyundai and Daewoo.

Proton will upgrade the capability of its talent and staff. According to Porter, there are 5 important factors which show the attractiveness or value of the structure of the industry: Products will be developed that will meet the needs of the local customers in each market.

Aside from that, the company is also having a problem in their supply chain, which results to high pricing of Proton's car compare to other international brand in the market. Each country subsidiary would be responsible for the operations in that country.

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Sequent Partners calls it the future. This is because there are few dominant suppliers in the industry who are well known for quality and brand image. The company suffers from a poor image here, almost exclusively due to the bashing from influential British media, such as the aforementioned Top Gear.

But it can be maintained due to the huge number of buyers, primarily in developed countries, aside from the fact that the buyers are fragmented.

Marketers must determine where and how to position their products in the marketplace. Low-Price Strategy Pricing is a major consideration for most consumers. The most important factor which add up to the influence of the suppliers is the high cost of switching.

Tackling the Tough Business Questions: By forming a group of managers in a network that will work hand-in-hand, this will help the company integrate the many cultures and learn from each one. If proton come out with reasonably priced hybrid or suv ayam will sappork if not how to let our local industry improve right.


By the end of this year, Proton is expected to achieve the same quality standard as Geely cars in China, according to the plan. Consumers that have limited budgets will buy these lower-priced offerings because they believe that the 99 cent items represent good value for the price.

A lower price strategy may require compromises in product quality or to reduce the range of offerings. In this stage, it will be important for the company to know the reactions and opinions of the Malaysia customers regarding the design of their models, particularly the issue of almost identical design of each model.

The company will need to know what the current trends are for the country and what is selling more. In becoming a global player, Proton will be faced with managing the different cultures.

Proton outlines 10-year growth plan

The position is rather inward and narrow, based upon the prevailing product economics. This will allow optimizing and promoting of learning between the different constituent parts of the company. Furthermore, because there is long time player in the industry, brand loyalty of the customers is considered as inevitable.

Strategic Marketing Plan, Development and Execution all marketing strategies for Proton Edar's Sales & Distribution of Vehicle, Service, Body & Paint & Network Development. Develop, Execute and Rationalize All Marketing Media Channels from ATL, BTL, OOH, PTV, FTV, including all Digital Media Online or Deputy General Manager.

Transcript of VW Group Marketing Strategy. History of the company Target Groups Young single professionals Married Couples with children Retired couples 50 years and over Competitors - Rolls Royce and Proton Cars Star Scania Heavy trucks and buses Competitors - MAN SE and Daimler AG Question mark Stylish compact vehicles Competitors.

China's Geely buys 49 percent of Malaysian automaker Proton

Under the stewardship of Geely, Proton will continue with the consolidation of the export markets, following a similar move Daihatsu took in the last 20 years since the s.

Many of us here Turning around a National. In the beginning, Proton had the Saga in the B segment and therefore a more focused marketing strategy and enable Proton to attain a 70% market share. This is the niche marketing strategy and Saga remains a successful model for Proton and is the only brand/model that has achieved breakeven sales volume.

The paper describes and analyses the introduction of just‐in‐time (JIT) production at Proton Cars, Malaysia. The paper examines the means of introducing JIT and the present scope of JIT within the company. The relevance of some existing models of JIT to the Malaysian experience is assessed.

Examples of Positioning Strategy in Marketing

The apparently transitory nature of JIT at Proton is investigated and found to be developed as a. Proton, the Malaysian car manufacturer which is the parent company of Group Lotus, has changed ownership.

DRB-Hicom has acquired the Malaysian government's % stake in the manufacturer.

Marketing strategy for proton cars
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Strategic Management of Proton, Malaysia - Research Korner