Scamper brainstorming method

Letting customers serve themselves and thereby avoiding the use of expensive waiters. What if we target another market segmentation for the current product. Can you use this product somewhere else, or as a substitute for something else.

What will happen if you change your feelings or attitude toward this product. Can you modify the schedule of delivery or pace. What if I did it the other way round. He is also a contributor at the Design Management Review.

What are other ways can we use it. The possibilities include steps in a process, product parts, the people or the place.

A Guide to the SCAMPER Technique for Creative Thinking

Contemplate why it exists, its purpose of use and what it is assumed to do. Adapt How could you adapt or readjust this product to serve another purpose or use. What can I substitute to make an improvement.

How to combine resources and talent to develop a new way of thinking directed at the product.

How to use the SCAMPER technique

You can then pose questions pertaining to the service or product you identified, utilizing the mnemonic for guidance. What are the many diverse ways that the product finds use. This change is more that just adjustment as it focuses on the overall process. Can it be used by people other than those it was originally intended for.

How can I simplify it. Is it possible to eliminate the rules. Is there a fresh twist. What other market could I use this product in. Could any of them be utilized to develop a new product or improve an existing one. For example, this technique can be used to learn how to shift an existing product to another market segment or user type.

This adjustment can range between minor changes to radical changes in the whole project. This often leads you to consider different ways of tackling the probortunity. Can you rearrange or reverse the concept you already have.

Can I use other processes or procedures. It is the principle behind the question that you should apply to your own probortunity, not just the immediate question asked.

What would we need to change to reach better results. Can we recycle the waste for another use. Can you utilize the idea in another place. You might think of another way of solving your own probortunity or finding another market for your product.

Can our company combine resources with another partner in the market. What would be the outcome of process reversal.

The adapt technique brainstorming session can include the following questions: Subscribe to Our Newsletter Receive new career skills every week, plus get our latest offers and a free downloadable Personal Development Plan workbook.

The SCAMPER method of brainstorming was developed by Bob Eberle, an education expert, who described SCAMPER is more detail in his book, Games for Imagination Development. But "small-business brainstorming" needs a little more structure and focus than that: It requires a balance between staying on point to avoid wasting time and letting everybody involved feel uninhibited as they come up with ideas.

The SCAMPER method, invented by teaching expert Bob Eberle, is ideal for this kind of brainstorming. SCAMPER was first introduced by Bob Eberle to address targeted questions that help solve problems or ignite creativity during brainstorming meetings.

The name SCAMPER is acronym for seven techniques; (S) substitute, (C) combine, (A) adapt, (M) modify, (P) put to another use, (E) eliminate and (R) reverse. Brainstorming - the SCAMPER method 1. Brainstorming The SCAMPER method 2.

Substitute Combine Add / adapt Modify / maximize / minimize Put to other use Eliminate Rearrange or reverse. olivierlile.com © Infinite Innovations Ltd To copy, print, use offline, use as corporate training or on your network you need a licence Welcome to the SCAMPER tutorial This web page is a tutorial on just one part of a free training web site on brainstorming.

Brainstorming - the SCAMPER method 1. Brainstorming The SCAMPER method 2. Substitute Combine Add / adapt Modify / maximize / minimize Put to other use Eliminate Rearrange or reverse 3. Question # 1 What can we substitute? 4.

Scamper brainstorming method
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Idea Generation and Problem Solving Using SCAMPER